French group Publicis buys Romanian IT company Tremend, one of the most important software competitors in the EEC

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By Edwig Ban
Publicis Groupe today announced the acquisition of Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe. Tremend is a Romanian company in the software industry, with a turnover of over 30 million euros in 2021.
Tremend was founded in 2005 by Ioan Cocan and Marius Hanganu and has priority objectives in the segments of development, artificial intelligence, natural language processing, cloud. Tremend’s clients include the European Commission, Orange, ING Bank, Metropolitan Life, Carrefour. Tremend has 650 engineers working in the company, and the products developed reach over 60 million end customers.
Tremend will operate within Publicis Groupe as a center wing of Publicis Sapient, the group’s digital transformation division.
“We’re impressed with the Tremend team’s vision, the breadth of its skillset and capabilities around agile engineering, and its deep industry expertise. Bringing Tremend into Publicis Sapient is a powerful expansion of our global distributed delivery model and we expect to rapidly grow headcount to 2,500 people by 2025 as well as our geographic footprint in the region, “said Nigel Vaz, CEO of Publicis Sapient. “We’re also excited by the strong cultural match between the two organizations and look forward to driving even more client impact together.”
“At Tremend, our purpose has always been to engineer the best products through our amazing team for our partners and to better manage disruptions, accelerate growth and add new value to their brands in today’s rapidly changing world,” said Tremend founders Ioan Cocan and Marius Hanganu. “Joining forces with Publicis Sapient will help propel our combined organization forward during a time when our clients are calling upon us for some of the most important and challenging initiatives to date.”
“In a context of growing demand for digital business transformation, Publicis Groupe is scaling its expertise in Europe to better serve its customers and help them win in commerce. The addition of Tremend will expand Publicis Sapient’s agile engineering capabilities and diversify its geographic footprint. After The innovative joint venture launched with SCB in December in South East Asia, this is a new step in the international expansion of Publicis Sapient, “said Arthur Sadoun, Chairman and CEO of Publicis Groupe. Artificial, Machine Learning, microservices, Big Data or Blockchain “, they say about the technologies on the basis of which they now create solutions for customers.
Tremend has two offices in Romania, in Bucharest and in Brașov, as well as offices in Atlanta (United States), Brussels (Belgium), London (UK), Luxembourg.
Publicis Worldwide is a global creative network enabling our clients to Lead The Change in their marketing and business transformation.
In a world of accelerated change in which new technologies emerge every day, Publicis Worldwide provides strategic creative ideas leveraged by data and technology to help clients succeed in their marketing transformation.
With over 16,000 employees in 110 countries, customers include AXA, Carrefour, Cartier, Citi, Diesel, Heineken, L’Oréal, Nestlé, Orange, Procter & Gamble, Renault, Sanofi, UBS and Walmart.
In 2021, Publicis Worldwide was ranked by Cannes Lions as the 4th most creative network.

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