FLOWX.AI opens new Paris office with star talent to continue European growth after large seed round

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Rodica Guisset, EMEA & UKI Managing Director for FLOWX.AI

By rbj
FLOWX.AI, the enterprise platform that helps enterprises build omnichannel experiences unbounded from legacy stack limitations – announced today the appointment of Rodica Guisset as its Managing Director for EMEA and UKI, as well as the opening of the company’s office in Paris, France.
Rodica Guisset will lead the company’s operations in EMEA and UKI, responding to an already strong market demand coming from the financial services, energy, and power and utility industries. With a strong experience in consulting at Tata Consulting Services and enterprise software at UiPath and MongoDB as well as deep industry expertise in financial services, Rodica will lead the FLOWX.AI team expansion, business development activities, and client success activities.
“FLOWX.AI solves a huge problem that I’ve been seeing in the enterprise industry time and time again: complex, disjointed systems that do not communicate with each other, generating friction for both customers and employees alike. A huge problem that is preventing insurers, banks, retailers, manufacturers, and other enterprises to innovate and accelerate their time-to-market on digital channels. FLOWX.AI solves this problem in a very lightweight and fast manner. I joined this amazing team in order to bring the platform’s capabilities closer to enterprise customers and help them build unbounded, digitally” says Rodica Guisset, EMEA & UKI Managing Director for FLOWX.AI.
“We’re seeing strong traction in the market – from large enterprises in all verticals – traction that was recognized by one of the largest seed rounds in Europe last year. Expanding geographically – both from a team and business development perspective – is our goal for 2022. I’m delighted to have found in Rodica the skills, the grit, and the excitement it takes to lead such a revolutionary product on new markets” added Ioan Iacob, FLOWX.AI CEO, and co-founder.
The FLOWX.AI platform uses AI to accelerate digitalization by tackling a trillion-dollar challenge – enterprise legacy systems. These are preventing large and complex enterprises from building at speed and at scale. FLOWX.AI is the first AI-driven, multiexperience development platform that allows Financial Institutions and other enterprises to build omnichannel, personalized apps in just 10 weeks while reviving their legacy infrastructure and providing a path to re-building it from within. All without deep code expertise.
Based on a novel architectural paradigm, FLOWX.AI enables smooth and fast integration of existing systems. It consists of an infrastructure-agnostic layer deployed in the cloud or on-prem, consolidating existing systems into unified, easy-to-use applications for web and mobile, and offering high scalability and reliability even on top of legacy systems.
Late 2021, the company attracted an $8.5 million investment round led by PortfoLion, marking Europe’s second-largest seed round of the year in the financial services space.
FLOWX.AI enables financial institutions and large enterprises to rapidly transform their employee and customer-facing processes into unified, omnichannel digital apps – without requiring changes in legacy technology, without the need for deep tech skills, and only at a fraction of the typical cost.
With the revolutionary new ZeroRedeploy™ technology – which enables 50x efficiency versus traditional development or the current generation of low-code-no-code tools – FLOWX.AI is used by large and complex enterprises from financial services – such as the largest bank in SEE (Banca Transilvania) and Vienna Insurance Group, as well as enterprise clients in the energy and utility sector – such as OMV

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