Violeta Luca, Microsoft Romania ‘s new General Manager

By Andra Beltz
Microsoft announces the appointment of Violeta Luca as General Manager for operations in Romania, starting with November this year. Violeta Luca joined Microsoft Romania for the first time in February 2015 as Head of Strategy to lead and coordinate the local transformation strategy of the company and subsequently assumed the responsibilities of the Marketing & Operations Director until February 2017.
Violeta Luca has had a remarkable career as a manager both in Microsoft Romania and in Whirlpool, Flanco, eMag and Metro Cash & Carry Romania, where she has been a member of the Board of Directors for almost two years.
Graduate of the Academy of Economic Studies in Bucharest, as well as numerous management courses, Violeta Luca, 38, has over 17 years of experience in IT and retail.
“I think that technology is more than ever the solution that supports evolution in all areas, whether economics, society or culture. Microsoft has taken on the role of development facilitator and Romania, with its IT tradition, has all the prerequisites to amplify the impact of technology both locally and globally. I wish that together with our team and Microsoft partners we support, through accessible, scalable, customizable technologies, the digitization paths for a large number of organizations on the Romanian market both in the public and private sectors “, is Violeta Luca’s first statement as General Manager of Microsoft Romania