Bucharest, December 20, 2023 – # rbj – The Romanian fashion brand MURMUR, recognized internationally and loved by stars such as Lady Gaga, Pamela Anderson, Miley Cyrus or Dua Lipa, announces its expansion on the local market by opening its first individual store in one of the most prestigious shopping centers in Bucharest – Promenada Mall. Starting from December 21, fashion-loving ladies and gentlemen will enjoy a unique shopping experience, but also special offers only in the store, in line with Promenada Mall’s commitment to offer its customers a varied range of products and experiences.
“The decision to open our first individual store in Promenada Mall represents a natural step in the evolution of the brand and comes from the desire to be closer to our clients in as many meeting points as possible with the MURMUR universe. Together with
our showroom in Bucharest and the presence in the network of multi-brand stores in the country, the opening of this store in Promenada Mall gives us the unique opportunity to interact even more closely with our customers, offering them a complete and authentic experience of what MURMUR represents” , said Andreea Bădală, Owner & Head Designer MURMUR.
Because it wants to be closer to its customers and offer a specific experience of the MURMUR universe in an accessible area, the brand is opening its first individual store in a commercial space – Promenada Mall, Calea Floreasca 246B, Bucharest. Located on the 1st floor, the new MURMUR store will start welcoming its customers from December 21 and will offer an exclusive selection of clothing items, including premiere pieces for the Romanian public.
Although present in the showroom in Bucharest, but also in multi-brand stores in the country, such as Victoria Gallery Băneasa Bucharest, Victoria Gallery Constanța, Monom The Concept Store Cluj-Napoca or Boudoir Designer’s Boutique in Vivo Mall Cluj, the MURMUR individual store in Promenada Mall brings a completely and entirely new interior design concept. The fitting rooms are designed as a space for indulgence and relaxation, specific to the MURMUR universe inspired by the boudoir fashion of the 50s. Also, the pieces worn by international celebrities will have a dedicated space, offering fashion lovers a special shopping experience.
To mark the special moment, MURMUR offers a 15% discount on all products in the store located in Promenada Mall until January 7.
Launched in 2011 by Andreea Bădală, designer and creative director, MURMUR quickly conquered the international fashion scene. Present in premium stores in Europe, Asia, USA and Canada, the brand has been worn over the years by world-renowned stars such as Beyonce, Madonna and Kylie Jenner.
Inspired by the desire to offer women a way to express and celebrate their femininity, designer Andreea Bădală proposes a timeless style that transcends seasons and fashion trends. From its launch until now, MURMUR has distinguished itself as a premium brand through its vision, design and ready-to-wear creations, made in its own workshop in the heart of Bucharest. The garments are released in limited collections and are created from high-quality materials sourced from Italy, France and Japan.
MURMUR, international women’s clothing brand launched in Romania in 2011 by Andreea Bădală, redefines femininity and sensuality through pieces suitable for any moment of the day and wearing occasion. International stars such as Madonna, Beyonce, Lady Gaga, Miley Cyrus, Kylie Jenner or Katy Perry have worn MURMUR pieces over the years.
The MURMUR universe can be discovered on the official website: www.murmur.ro