The Romanian company TARA Interactive is expanding its international presence and starting new projects in Germany and Denmark

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Vlad Lepădatu, Managing Partner at TARA Interactive

By rbj
TARA Interactive, a Romanian software development company, expands its presence in Germany and Denmark and starts campaigns to promote its services in three other countries: Switzerland, the Netherlands and Canada.
The initiative is part of the international expansion strategy of the Romanian company and takes place against the background of the growing need for digitalization of companies and efficiency of expenses.
TARA Interactive is currently developing projects in the USA, Germany and Denmark, Romania and Moldova. 70% of the turnover is made outside the country.
“If a few years ago we only had clients abroad, the current objective is to expand both internationally and in Romania, where the need for digitization of companies is growing. We are currently developing projects on the business management and administration side (eCommerce, robots, RPA, mobile applications, AI, CRM), which are industry agnostic, but also on verticals specific to certain industries, such as banking, accounting & finance, logistics, etc. .”, says Vlad Lepădatu, Managing Partner at TARA Interactive, noting that, in the last two years, he has noticed an increase in demand from online stores and for the automation of internal processes.
To support the expansion plans on the business lines, TARA Interactive has formed a team of professionals with business experience and intends to enter, in the next period, the commercial (retail, e-tail) and manufacturing (manufacturing) verticals. .
Among the most important projects developed so far by TARA Interactive for clients in the international market are: fuel consumption optimization for transport fleets (USA); optimization of processes throughout the production and distribution chain (containers in ports); agrifood supply chain – project that involved optimizing the loading of trucks with agrifood products and optimizing distribution routes, so as to leave as little carbon footprint as possible; development of a mobile application for managing discounts and loyalty cards; Enterprise Content Management System with a complex engine for calculating search results according to the company’s business priorities.
TARA Interactive’s international expansion strategy also aims to open local offices in the coming period, with the Netherlands and Germany on the company’s short list. One of the main advantages over the companies in the respective countries is the level of the prices charged. At the same time, the advanced level of knowledge of the English language, the geographical position in Europe and the smaller cultural differences compared to other areas, such as India, are other advantages compared to other offshore firms. Also, another advantage is the fact that TARA Interactive also offers consultancy in the definition and implementation of projects, compared to other local or offshore software development companies.
The development of TARA Interactive at the international level takes place simultaneously with the increase in the number of employees. Thus, the company plans to increase the team to 70 employees by the end of the year.
TARA Interactive is an innovative Romanian company that contributes to the digital transformation of its clients by providing software development and consulting services that stimulate competitiveness and innovation.
The company constantly invests in employee development and promotes an organizational culture focused on equality, having a close-knit team where all employees have access to resources to grow professionally as well as personally.
Currently, TARA Interactive has 50 employees in offices in Bucharest and Chisinau and carries out international projects (USA, Great Britain, Europe, Romania, etc.), in fields such as fintech, sports, consulting, transport, logistics, e-commerce and retail.

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