By RBJ
2023 will be, in Romania, the year of technological evolution. Companies will look for cost-effectiveness solutions, turn to AI (artificial intelligence) and join the global trend of accelerating cloud migration while simultaneously adopting sustainable technologies. These are the main trends of the Romanian software industry in 2023, according to TARA Interactive, a Romanian software development company.
“As advanced technology becomes easier for businesses to access, as every aspect of life has the potential to be translated into data that we can analyze, we will begin to see innovation accelerate and this will proliferate in 2023.
With imminent dangers arising from several global crises influencing our daily lives, companies are looking for solutions to use technology to solve pressing problems of humanity. Today, companies have access to data, thanks to wearables, medical devices, sensors, etc. and other connected devices, more than we have at any other time. Combined with cloud and AI technologies, the collected data shows us the direction of development of new tech solutions whose applicability will surprise from year to year”, says Vlad Lepădatu, Managing Partner at TARA Interactive.
The slow growth of the global economy and the dynamics of the labor force have determined the reduction of production costs, by optimizing operational processes and by decreasing the resources used. More and more companies are adopting solutions to automate time-consuming repetitive processes, by implementing robots or developing solutions adapted to their own needs.
The trend to reduce operational costs is also found at the level of IT departments, by migrating infrastructures – partially or totally – to the cloud. The use of cloud services also allows companies to adjust costs by purchasing subscriptions for limited periods of time, but also to ensure better security, both for internal and customer data. The cloud enables greater agility and improved speed of innovation, minimizing the time to test concepts and new products and validate customer value. Depending on the specifics of each company, they will opt for a full move to the cloud or for an integration of only the operations that bring a benefit in terms of costs or execution time.
According to Gartner, globally, cloud services will grow by 20.7% in 2023 compared to 2022, reaching a value of nearly 592 billion dollars.
The demand for the implementation of sustainable technologies is increasing
In 2023, we can already see the increased interest of the business environment in adopting sustainable technologies that help to increase energy efficiency, whether we are talking about changing the IT infrastructure or moving to the cloud, using renewable energy sources or replacing the car fleet with more efficient cars.
Consumers also value complete information about the products they access, leading to the implementation of systems throughout the production chain for transparency throughout the process, traceability and analysis. Investments in sustainable technology have the potential to create greater resilience and financial performance, while also providing new avenues for growth.
2023 will also be marked by the adoption of AI technologies in terms of data analysis and decision-making. Automatic monitoring and analysis of feedback received from customers helps to constantly improve the products and services offered.
According to Gartner, by 2026, organizations that use AI in their operational processes and align on their transparency, trust and security will see a 50% increase in results. It is also estimated that by 2028, 20% of the global workforce and 40% of economic productivity will be achieved by AI systems.
Expanding the presence of more and more technologies in the Metaverse is another trend that will accelerate in the coming period. It is estimated that 40% of large companies will have a presence in the Metaverse, reaching a value of $800 billion, by 2028 (Research and Markets, 2022). This will open up the market to Metaverse creators, who will receive a portion of player transactions, similar to app stores. And users will be able to interact with brands on a much higher level and experience the products offered virtually.
TARA Interactive is an innovative Romanian company that contributes to the digital transformation of its customers by providing development services
