Bucharest, November 7, 2023– # rbj – TARA Interactive, a Romanian software development company, is working on a solution based on artificial intelligence that reduces food waste and makes the resources of companies in the agri-food industry more efficient.
The project is developed for a company on the American market and approaches food waste reduction and resource efficiency in the agri-food industry in a totally different way, by creating a virtual assistant powered by artificial intelligence and Machine Learning technologies.
In the development of this solution, TARA Interactive participates with a team of 10 programmers, testers and DevOps experts, covering an extensive area of services, and takes into account the growth of the team involved in the project, the complexity of which evolves over time.
The virtual assistant is able to help companies in the agri-food sector solve operational challenges, save financial resources, bring environmental benefits by optimizing key processes, such as internal and external logistics, balancing the supply-demand ratio, work and transport planning, etc.
The developed virtual assistant can process and understand the terminology specific to the agri-food industry, being able to generate solutions adapted to the specific needs of businesses. Basically, the virtual assistant helps companies recognize and define their challenges and weaknesses, for which they provide customized solutions.
“In business, process optimization is a lever for success, but collecting the data necessary for this optimization can be a challenge. In many companies, critical information is scattered among different employees, not all of whom have technical knowledge or are able to provide structured data. This barrier led to the creation of a technological innovation, an artificial intelligence algorithm that was designed to help companies define and structure their problems in a way that could then be translated into effective optimization algorithms. To make the data collection process even more efficient, our client integrated OpenAI technology and introduced the advanced virtual assistant, which interacts directly with users from partner companies”, says Vlad Lepădatu, Managing Partner, TARA Interactive.
Through written and voice communication, the virtual assistant collects the necessary information from stakeholders. In the event that an employee does not have all the required information, the virtual assistant will ask for a recommendation on who could provide the missing data and will initiate direct contact with that person, either through an email or a notification. The process ends once all the data needed for optimization has been collected, at which point the data model is generated.
The agribusiness industry, although not a significant contributor to TARA Interactive’s turnover, is viewed with great interest due to the huge potential for optimization, especially in the context of the current lack of automation. In Romania, TARA Interactive anticipates that this currently fragmented industry will begin to consolidate around players adopting technology for various optimizations, giving them a significant competitive advantage.
About TARA Interactive
TARA Interactive is an innovative Romanian company that contributes to the digital transformation of its clients by providing software development and consulting services that stimulate competitiveness and innovation. TARA Interactive is in a unique position to support its customers with well-established tools and methodologies to quickly build and deliver complex software projects.
It was founded in 1991 as an IT company oriented towards the implementation of new technologies. Currently, TARA Interactive has over 50 employees in offices in Bucharest and Chisinau and carries out international projects in the USA, UK, Europe, Romania, etc., in areas such as fintech, sports, consulting, transport, logistics, eCommerce and retail.
