By Emea Riga
Qualitance, the international innovation, tech, and Artificial Intelligence company founded and headquartered in Romania, has announced the co-design and co-development of the first mobile application of global beauty brand Anastasia Beverly Hills. The app, which is the result of a collaborative project that started in 2020 and has been launched on the market, brings to life the beauty brand’s strategy to provide users with Anastasia Beverly Hills expert eyebrow experience on their mobile phones, for the first time ever.
“Anastasia Beverly Hills: The Brow App” leverages Anastasia Soare’s patented Golden Ratio Shaping Method® and years of professional beauty experience into a digital guide for newcomers and brow pros who want to enhance their eyebrows for any occasion. With the help of a unique algorithm and Machine Learning, the app analyzes the user’s facial structure, according to a custom mix of user preferences and ideal proportions defined through Anastasia’s Golden Ratio Shaping Method®. Those who want to master the art of brow enhancement can enjoy a library of video tutorials for recreating Anastasia Beverly Hills’s unique brow looks, including how-to videos of beauty products designed to help them achieve similar results themselves.
“For years, I’ve been perfecting the eyebrows of people all over the world. I am happy to share with you the magic that you would find in my salon on your mobile phone for the first time ever,” stated Anastasia Soare, Anastasia Beverly Hills Founder and CEO.
“Through our partnership with Anastasia Beverly Hills and a collaboration with a proprietary augmented reality firm, we stayed close to users so that we can truly understand what they need for their brow and beauty regime, and delivered great support based on our findings. We feel honored for the opportunity to build an application that, for the first time, puts the unique and beautiful work of Anastasia Beverly Hills, as well as their incredible experience into the palms and pockets of their customers. We could not be more excited for what the future of beauty holds,” added Qualitance CEO Mike Parsons.
The application that Qualitance has co-developed in close collaboration with the Anastasia Beverly Hills team is governed by design thinking principles and relies on an intense process of documentation and testing with end-users. The digital solution uses a mix of technologies, such as serverless architecture, computer vision and machine learning, respectively algorithms trained on user data sets related to face segmentation and skin color.
“Anastasia Beverly Hills: The Brow App”, which is already available on the App Store, empowers users by delivering personalized, step-by-step guidance on how to recreate their perfect brow at home, and recommends what beauty products to use in their daily routine.
Qualitance is an international technology and innovation company that builds digital products and businesses for global organizations. QUALITANCE leverages behavioral design and emerging technologies such as AI and Machine Learning to create innovative digital products and services and help large organizations step in the digitally hyper-scalable 21st-century economy.
In over 10 years of existence, the company has built its presence across 3 continents – Europe, US & Australia – from Bucharest to San Francisco and Sydney, and has worked with some of the world’s biggest companies – News Corp, Virgin, IKEA, Johnson & Johnson, or Ford – on digital transformation and innovation solutions.
Qualitance has been recognized by the Financial Times 1000, Deloitte Technology Fast 50 Central Europe, Technology Fast 500 EMEA, and Inc.5000 Europe as one of the fastest-growing technology companies. In 2017, Qualitance was awarded Company of the Year by the Employers Association of the Software and Services Industry (ANIS). In 2018, the Bucharest Stock Exchange presented Qualitance with the Made in Romania Award for being one of the companies that will contribute to the growth of the national economy.
Anastasia Beverly Hills (ABH) was launched in 1998 by Romanian-born beauty pioneer, entrepreneur, founder and CEO Anastasia Soare with her signature eyebrow shaping technique, the [patented] Golden Ratio method, and products that help to create and maintain the ideal brow shape.
Over the past two decades, ABH has become one of the most lauded brands in beauty, revolutionizing the industry with an extensive and inclusive collection of brow solutions and makeup that focus on proportion.
Today, Anastasia has achieved iconic status as the definitive brow expert and has a cult following of celebrities, including Amal Clooney, Naomi Campbell, Jennifer Lopez, Oprah, and Kim Kardashian. ABH is available in more than 25 countries around the world. They are committed to cruelty-free product formulation, testing, and development.
By Emea Riga