Timișoara, September 25, 2024 – RBJ – nJoy Romania, a brand recognized in Central and Eastern Europe for energy supply solutions, has successfully expanded its market presence by entering two new countries: Morocco and Georgia. This strategic move marks an important moment for the brand: growing demand for nJoy products in various international markets.
Entry into these markets further reflects the value partners find in nJoy’s diverse product portfolio, including uninterruptible power supplies (UPS) and photovoltaic (PV) inverters. As the business environment and consumers continue to look for reliable power solutions, nJoy responds to this demand by offering a range of products designed to support both industrial and residential environments.
“We are excited to see our products resonate with new partners and customers in Morocco and Georgia,” said Adorian Demeter, GM at nJoy. “This achievement once again confirms the relevance of the protection and energy generation solutions we propose for the current period.”
Behind the scenes, nJoy is laying the groundwork for future expansion by hiring local professionals from Spain and Dubai to explore these potential markets. Although still in its infancy, these efforts are aimed at aligning with the evolving needs of industries in these regions recognized for ongoing modernization and high growth potential.
Although access to the Spanish and Middle Eastern markets remains aspirational, nJoy continues to focus on current success. The company remains dedicated to providing efficient power solutions as it constantly expands its influence into new territories.
The emirate of Dubai, known for its rapid infrastructure modernization, is one of the strategic markets for our company, which wants to access the Middle East market. The PV UPS and inverters align perfectly with Dubai’s efforts to promote sustainability and smart city technologies. Photovoltaic inverters, in particular, are critical to local efforts to integrate solar power into the power grid.
Spain, as part of the European Union, offers a mature and regulated market for the UPS category, especially commercial and industrial variants. In addition, the consumer electronics market in Spain offers opportunities for UPS systems and ATX power supplies for PCs. The dynamic e-commerce environment and consumer demand for high-quality electronics in Spain create an ideal distribution channel for nJoy’s consumer products.
At nJoy, we have taken an exclusive B2B approach, through business partners, to encourage mutual growth and success. The core strategy is carefully designed to provide partners with all the support they need through our products and services to maximize their profitability and achieve long-term success.
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Dai-Tech SA, the holding company of nJoy Romania, a brand of IT&C systems and solutions for the protection of electrical, electronic equipment and, more recently, photovoltaic (PV) inverters, is a leader on the domestic market of UPS (uninterruptible power supply systems ). Its products are sold in 16 countries: Romania, Hungary, Bulgaria, Greece, Italy, Tunisia, Czech Republic, Morocco, Georgia, Ukraine, Armenia, Lebanon, Serbia, Macedonia, Albania, Kosovo. Dai-Tech is certified to international standards for quality management through ISO 9001, ISO 14001, ISO 45001, issued by TUV Austria, and its products successfully pass the IEC-62040-3 performance certifications, placing the company among the top players.
