By Emea Riga
Farmec, the biggest Romanian cosmetics manufacturer concluded the year 2018 with a 236.5 million RON (50.8 million Euro) turnover, registering a 10% increase compared to the financial results of 2017.
The business growth was supported by the sales from the network of brand shops, on the increase by 40.35%, and the sales from the online shop, which reported a 19.14% boost compared to the same period of the previous year. Moreover, the strategy of expansion on the external market of the Cluj-based manufacturer and a new partnership in China, initiated in 2018, have also contributed to the evolution of the turnover, which registered a sales increase for export of 48.85%, compared to 2017.
”The Romanian cosmetics market monitors and adapts to international trends and Farmec has always been in the know with what Romanian consumers want, both regarding the quality of products and the price. Thus, the ambitious plans and our care for beauty have helped us maintain our position in the top list of the most important cosmetics manufacturers. Moreover, the increasing trend of sales recorded on all levels represents a confirmation of Farmec’s potential. Following the growth pace of the last years, we aim to achieve a turnover increase of over 15% for 2019, through the consolidation and continuous development of existing brands, the launch of new products and the expansion of brand shops, which have now reached a number of 26. Also, an important step for the2019 plans is the franchise project on local and international level, which will begin in the first semester of this year”, said Mircea Turdean, Farmec General Manager.
On national level, Farmec has its own network of 26 brand shops. In 2018, 5 shops were opened in key points of Romania. Worldwide, Farmec products are sold in over 30 states, while across Europe Farmec has 7 shops.
According to the Nielsen market data, in 2018 Farmec maintained its leader position on the market on the segment of skincare products (with a market share of 29.7%). As for Gerovital, it is the leader in the anti-wrinkle products sector as well as on the antiacne products segment , with a market share of 43.2%. Triumf takes the first position in the category of products for kitchen cleaning, holding a volume and market share of 48.5% and 51.9%, respectively.
Farmec S.A. Cluj-Napoca – the largest cosmetic manufacturer with 100% Romanian capital – remains an emblematic brand for Romania. The company’s portfolio impresses an entire world with modern products, designed in state-of-the-art, high performance laboratories. The company has GMP international certification and sells its portfolio products in about 30 countries.
In February 2019, Farmec’s network of brand stores consistef of8 Farmec shops, located in Cluj-Napoca (3 stores), Arad, Brașov, Sibiu, Târgu-Mureș and Timișoara and 18 Gerovital storesin Cluj-Napoca, Bucharest (5 shops), Constanța, Timișoara, Craiova, Ploiești, Suceava, Iași, Piatra Neamț, Galați, Oradea and Râmnicu Vâlcea.