De’Longhi was developing a new factory in Romania with 500 employees

By Emea Riga
De’Longhi Group announces in a press release the acquisition of a new production center in Romania, in Bihor county. The industrial platform has 25,000 sqm, and part of the existing equipment will be used in future production activity.
“The transaction is intended to support the organic growth pursued by the group for the main markets, in accordance with the strategy of reducing the time of production and delivery of the company’s products, maintaining the same high level of quality and control of the production,” the statement said.
In this new location, the company will employ over 500 people and, based on the experience from Cluj, will strengthen the group’s presence in the region.
De’Longhi is the owner of the Kenwood, Braun, and De’Longhi brands. In 2018, the Italian group also opened a commercial office in Romania, to better respond to the needs of the local market. In Romania, the Italian group produces fully automatic De’Longhi brand espresso machines, Braun brand mixers, and hand mixers, as well as capsule espresso machines for one of its partner companies.
According to the latest data, De’Longhi Romania, part of the Italian group De’Longhi, produced, in 2018, at the factory in Jucu, near Cluj-Napoca, over 4.4 million expressers, mixers and blenders, and the businesses in Romania increased by 30% to 1.22 billion lei. The company operates one of the largest factories in the group in Jucu, Cluj county, on the 65,000 square meter platform it took over in February 2012.
Most of Cluj’s production is exported to countries such as Great Britain, France, and Germany. The factory in Jucu exceeded in 2018 a production unit of the Italians in China and became the largest of the group. For 2019, the company has an estimated business of over 1.2 billion lei.