Bucharest, October 22, 2024 – RBJ – “The Cris-Tim Group is proud to represent Romania at this global fair and to contribute to the promotion of authentic Romanian tastes and products on the international market. We are a brand of food innovation, consumers recognize the taste of our products, which places us first in their preferences”, said Radu Timiş Sr., founder and chairman of the Board of Directors of the Cris-Tim Family Holding Group, on the occasion of the opening of SIAL 2024.
In addition to the presentation of the portfolio of novelties, an objective of the Romanian company at SIAL Paris 2024 was to expand its collaboration with partners from international markets by concluding new partnerships with European retailers.
“With a solid international presence – over 130 clients in 17 countries and an export volume of approximately 5,000 tons annually, Cris-Tim continues to be one of the ‘ambassadors’ of Romanian food excellence. Our exports represent about 15% of the company’s turnover, consolidating us as a leader on the domestic food market. This participation allows us to strengthen relationships with our existing partners and explore new opportunities for international expansion. We remain dedicated to innovation and quality, and the products presented at this edition of the fair also reflect these values”, said Radu Timiş Jr., CEO of the group.
At this edition of the Paris International Food Show, Cris-Tim presented food innovations, the company’s stand offering a varied selection of meat snacking solutions, rich in quality proteins, “ready meal” menu options, both from meat , as well as from dairy. Among the novelties are sliced cheeses such as gouda, cheddar and cheese with Mediterranean herbs, alongside yogurts in international flavors. Other newly presented products were coffee with milk – Caffe Latte, Cappuccino and Macchiato, as well as milk-based desserts with unique recipes, adapted to current food trends, such as sugar-free and high-protein options.
At the most prestigious and largest international fair dedicated to the food sector, on its 60th anniversary and ongoing, Romania has a solid presence with over 115 companies. They were among the 7,000 exhibitors from 130 countries, with an estimated participation of approximately 285,000 visitors from 200 countries for this anniversary edition.
The SIAL Paris 2024 event will end tomorrow, October 23, 2024, SIAL takes place once every two years. It brings together professionals from all over the world, providing a platform to explore the latest trends and solutions in the food field. This year’s theme, “Own the Change” urged its participants to embrace changes in the industry and respond to global challenges.
