Bucharest, March 31, 2026 – RBJ – AlecoAir, one of the pioneers of the local air treatment market, marks 20 years of activity dedicated to improving air quality in Romanian homes. Starting as a family business born from a personal need to combat humidity issues, the company has evolved into a mature organization with over 30 employees, nearly one million products sold, and a clear vision for international expansion.
At a time when the air treatment market was almost non-existent in Romania, AlecoAir played a key role in educating consumers and bringing modern technologies into Romanian homes. Founded in 2006, the company began its activity as an importer of established European brands, such as Trotec, Meaco, or Clean Air Optima. The strategic turning point occurred in 2017, when the management decided to launch its own brand, AlecoAir, with the objective of offering high-performance equipment adapted to local purchasing power, without compromises regarding technological standards.
A benchmark moment in the company’s evolution was the launch of the first AlecoAir product in 2018, a 2-in-1 dehumidifier with a purification function, which rapidly became a bestseller and maintained its top-selling position for several years. Currently, over 90% of the company’s sales are generated by its own-brand products, and AlecoAir portfolio includes over 200 active models, covering the categories of purification, dehumidification, humidification, climate control, and smart home solutions, featuring advanced technologies such as multi-stage filtration systems, TRUE HEPA filters, UV-C, ionization, and air quality monitoring.
„AlecoAir started from identifying a real gap in the market, a widespread problem that was insufficiently addressed by high-performance solutions. We built the company with a long-term vision, constantly investing in consumer education, portfolio development, and local support infrastructure. Today, the milestone of nearly one million products sold confirms both AlecoAir’s growth and the maturation of an entire category, as well as the transformation of air quality into a strategic priority for an increasing number of households in Romania”, stated Alex Țuca, CEO & Fondator, AlecoAir.
AlecoAir’s development was marked by the digitalization of processes and constant investments in technology. In 2013, the company launched its first online store, and in 2015, it reached its first milestone of 1 million euros in turnover. The expansion of the portfolio included the integration of smart monitoring systems and Smart Home functionalities, adapted to current requirements for energy efficiency and comfort.
In parallel, AlecoAir consolidated its market presence by launching one of the first online stores in Romania dedicated exclusively to air quality solutions, opening a physical showroom in Bucharest at Mall Plaza Romania, and expanding internationally into markets such as Germany, Hungary, and Bulgaria, backed by continuous investments in infrastructure, team, and innovation.
The company’s strategic evolution was also constantly reflected in its financial performance. Over the last decade, AlecoAir recorded an accelerated growth in turnover, from 1.1 million euros in 2015 to 9.6 million euros in 2024, confirming the brand’s maturation and its consolidation as a relevant player in the Romanian air quality solutions market.
Today, AlecoAir operates with a team of over 30 specialists and has positioned itself as a benchmark in the local air quality solutions market through an integrated model that combines high-performance products, accessible pricing, and full customer support. From dedicated consulting to in-house service and direct product testing in showrooms, the company has built an ecosystem of trust for consumers. The top-performing sales categories remain dehumidifiers and air purifiers, a clear indicator of the growing interest in health, prevention, and home comfort.
The 20th anniversary represents an important benchmark in AlecoAir’s journey and marks the beginning of a new stage in the company’s development. The strategy for the upcoming period aims to accelerate growth in the Romanian market, consolidate presence in European markets where the brand is already active, and continue investments in innovation and expanding the portfolio of smart solutions dedicated to a healthy and energy-efficient lifestyle.
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Founded in 2006, AlecoAir is a Romanian company specialized in indoor air quality solutions, with an extensive portfolio of over 200 products, including air purifiers, dehumidifiers, humidifiers, and smart home solutions.
The company operates through its own e-commerce platform and a physical showroom in Bucharest (Mall Plaza Romania), offering specialized consulting, local service, and full customer support.
AlecoAir is also present in international markets such as Germany, Greece, Hungary, and Bulgaria, and has reached nearly one million products sold, consolidating its position as the Romanian leader in the field of air treatment.
