Agreena, the global leading soil carbon platform for farmers, announces the intensification of operations in the Romanian market

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By RBJ
Agreena, the global leading soil carbon platform for farmers, announces the development of operations in Romania, the sixth country in the European Union, regarding the agricultural area available. Agreena provides access for farmers to a robust soil carbon certification program based on the latest scientific research and standards.
Agreena entered the Romanian market in 2019, under the name Commoditrader, even before developing Europe’s first internationally accredited soil carbon certification program. Today, it employs more than 100 professionals oriented towards farmers’ sustainable practices, with its main office in Copenhagen and operational team members throughout Europe. Currently, Agreena aims to intensify its activity in Romania, where 10% of the total hectares it manages at the European level resides, and aims to support more Romanian farmers in the green transition.
AgreenaCarbon developed the first soil carbon certification program in Europe, receiving significant international attention as farmers can remove carbon from the atmosphere and store it in their soils. By quantifying the amount of greenhouse gas reductions and soil carbon sequestered in a harvest year, Agreena provides farmers with certificates that can be sold on the voluntary carbon market, each equivalent to one tonne of CO2.
“There is an upward trend in Romania regarding the transition from conventional to conservation agriculture, reducing interventions at the soil level. Romanian farmers wanting to create a favorable climate context for future generations can also obtain financial benefits from this activity by obtaining better crops and selling carbon certificates”, explains Simon Haldrup, CEO and co-founder of the soil carbon certification company, Agreena.
McKinsey & Company estimates that the carbon credit market could reach more than $50 billion in 2030. Carbon removal certificates are in the highest demand. Nature-based solutions, such as soil carbon sequestration, will account for an estimated 65-85% of the total credit supply.
According to FAO, rehabilitating degraded agricultural soils can remove 51 gigatons of carbon dioxide from the atmosphere globally, and can increase food production by 17.6 megatons per year. Adapting to reduced tillage techniques with the help of conservation agriculture practices, Romanian farmers can obtain additional income to support the economic sustainability of the agricultural enterprise. Agreena creates tradable and third-party verified CO2 certificates that belong directly to the farmer. He can choose to keep them, sell them to institutional or private organizations, associate them with his crops or collaborate with Agreena to obtain the most advantageous offer.
“European countries are enhancing the investments in conservation agriculture, an area considered one of the most beneficial long-term solutions for the environment, especially for combating problems related to soil erosion and the capture of greenhouse gasses. The studies carried out by researchers in the field reveal that conventional agriculture harms the climate, and has contributed to the loss of biodiversity and land degradation over time”, explains Simon Haldrup, CEO and co-founder of Agreena.
According to data from the European Environment Agency, agriculture generates around 24% of atmospheric greenhouse gasses (GHGs) globally, using 70% of the world’s drinking water resources, causing 78% of water pollution.
The Danish company has just opened up its 2023 carbon storage program, reaching a presence in 14 countries, with more than 571,000 hectares under management. As a result of its commitment to accelerate the transition to net zero GHG emissions, Agreena has strengthened its position as a global leader.
Agreena is scaling regenerative agriculture through finance and technology. Founders Simon Haldrup, Ida Boesen, and Julie Koch Fahler developed one of the world’s first internationally accredited soil carbon payment programs, AgreenaCarbon, in 2021. The AgTech platform quantifies farmers’ greenhouse gas emission baselines aligned to the latest United Nations IPCC guidelines and monitors and reports GHG reductions and carbon removals. Agreena issues third-party verified soil carbon certificates for farmers to sell on the voluntary carbon market. Since launching, Agreena has spanned its offering to farmers in 14 countries throughout Europe and recently acquired world-leading regenerative agriculture remote sensing company Hummingbird Technologies.

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