SessionStack’s AI-enhanced analytics platform can boost e-commerce in Romania and CEE

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Sofia/Bulgaria, March 4, 2024RBJ – Bulgarian machine learning and artificial intelligence (AI) startup SessionStack is expanding its reach in the CEE region after a successful trial period with high-traffic e-commerce businesses high, carefully chosen, including Cocolis, a brand of natural and organic cosmetics. Demonstrating notable progress in proactive product development, revenue protection, refining payment experiences and optimizing traffic channels based on data-driven insights, SessionStack is poised for scale.

Behind the expansion in CEE
“Our expansion plans in Central and Eastern Europe are based on the fact that the region is becoming an increasingly important e-commerce hub, experiencing impressive growth in recent years. In 2022, the e-commerce market in Central and Eastern Europe was expected to reach 93.84 billion euros, and in the last five years it has registered a compound annual growth rate (CAGR) of approximately Romania is the 44th largest market for e-commerce, with an estimated revenue of USD 6,780.6 million by 2024, placing it ahead of the UAE,” comments Alexander Zlatkov,CEO SessionStack. “Our digital business analyst SessionStackAI is useful for online merchants , because it offers a solution that focuses on the problems of converting store visitors into active customers. Until now, these problems have been solved by hiring business analysts or expensive agencies – an inefficient process that also requires a large amount of resources.”

How does SessionStack help eCommerce businesses?
SessionStack is leading the way with its AI-based analytics platform, providing valuable insights for e-commerce businesses across multiple domains. Some key findings from the pilot phase revealed this
Recognize customer intent by analyzing site searches to identify gaps in product offerings. By understanding what customers are looking for, SessionStackAI helps companies develop new products quickly, preventing potential revenue losses and taking advantage of new market opportunities.
Prevents fraud by detecting suspicious customer behaviors, such as using outdated coupon codes or manipulating cart contents for discounts. By identifying these activities, SessionStackAI helps companies protect their revenue.
Improve user experience by analyzing errors and visitor behavior during the checkout process, identifying elements that cause frustration and abandonment. By addressing these issues, the platform ensures a smoother checkout experience, reducing frustration and preventing lost revenue from incomplete orders.
Optimize marketing channels through traffic and behavior analysis. By focusing efforts on high-converting channels, SessionStackAI helps businesses maximize conversions and revenue, optimizing their overall marketing strategy for success.

Who is the platform for?
The product is particularly useful for high-traffic e-commerce sites and tech-savvy customers who expect a seamless experience, as it offers prospects for decision-making, product development and support roles, and marketing teams. A lightweight solution with zero impact on site performance and enhanced by proprietary machine learning and AI models, replaces repeated viewing of site sessions with the use of insights. This simplifies decision making and optimizes the customer experience to increase revenue.
What’s next for SessionStack?
The company plans to officially launch its latest SessionStackAI feature towards the end of March 2024, continuing to refine its product proposition and attract new customers. An immediate expansion into the region is underway, supported by introductions at key industry events in Central Europe and the Balkans in the coming months. In the long term, SessionStack plans to penetrate more mature markets, wanting to introduce new ways to align sales strategy with technology, increase revenue and provide a more pleasant web experience for buyers in Central and Eastern Europe.

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