Romanian startup Medicai, a Microsoft partner, targets the markets in Western Europe and the USA

By Edwig Ban
Medicai, the Romanian start-up that develops and operates its own online platform for medical imaging, announces the obtaining of the status of Microsoft Partner, through which it aims to expand its international client portfolio.
The company will focus its efforts in the first phase on the US market, and will then target Western European markets. Availability anywhere in the world facilitated by the Microsoft Collaborative Sales Partnership will allow the company to access more customers and projects in different geographic regions. Through the new partnership, Medicai has access to the Microsoft ecosystem and benefits from the support of Microsoft sales teams, who will provide assistance in growing and managing the demand for Medicai services.
“We have managed to build a vast expertise in a short period of time, so we already have many implementations in key areas such as triage, diagnosis, monitoring, case management, second opinion and medical tourism. At this point we need a partner with whom we can “attack” larger projects. The potential for innovation is much greater if we manage to interconnect entire regions through which to create virtual corridors for various serious or chronic diseases. From now on, we can do this with a cloud infrastructure, such as Microsoft Azure, which we can scale according to the immediate needs of the hospital or the medical clinic, ”said Mircea Popa, CEO of Medicai.
“For companies looking to expand their customer portfolio, achieving Co-Sell Ready status means aligning our marketing engines and sales force to a strong ecosystem of Microsoft customers and partners – the largest globally – for opportunities. for sale. By granting this status to Medicai, the Romanian startup that digitizes cloud medical imaging for better collaboration between doctors and patients, we are expanding our footprint in the rapidly growing healthcare technology market. This position is the next step for Medicai and we look forward to working together to bring the platform to as many clinics and patients as possible around the world, ”said Daniel Rusen, Director of Marketing and Operations, Microsoft Romania.
Collaborative sales cooperation is Medicai’s second step in partnering with Microsoft. The initial stage of the collaboration between the two companies began 6 months ago, when Medicai migrated its own infrastructure to the cloud platform developed by Microsoft.
Continuing his path with Microsoft, in August 2021 Medicai applied and was accepted into Microsoft for Startups, a program created especially for startups. It allowed Medicai to continue its development, giving it preferential access to products and services, as well as Microsoft resources specifically designed for developing companies.
Founded in 2018, the Medicai startup is the developer and operator of the online medical imaging platform of the same name, based on artificial intelligence and dedicated to interdisciplinary collaboration between doctors and their patients. It was launched on the Romanian market in the summer of 2020.
The Medicai platform is integrated in over 30 hospitals and clinics in Romania, being used by over 1,800 doctors and hosting over 300,000 imaging studies, thus serving approximately 200,000-250,000 patients, so far.