By Edwig Ban
The official statistics show that Romania is in the top of Europe in terms of number and quality of mineral water sources, with 60% of mineral water sources in Europe, concentrating over 12% of total production in Eastern Europe and about 3% of that recorded in The European Union (EU).
According to a recent Frames analysis, the number of companies in Romania bottling mineral waters, juices and non-alcoholic natural drinks almost doubled compared to 2010, from 437 to over 800 companies in 2018 (preliminary data), after, in 2017, 767 companies reported financial data.
In terms of bottled water, the Euromonitor statistics show that, from a regional point of view, per capita consumption in Romania was 4.7 liters, in 2017, 35% higher than the Eastern European average, and by 60 % lower than the average of Western Europe. Also, sales of bottled water in volume are expected to have an average annual growth rate of 7.2%, by 2022, Romania reaching an average per capita consumption of 132 liters. In this margin, the largest contribution to this growth comes from the flat water segment.
Regarding the behavior of consumers, if in 2012, six out of ten water buyers chose carbonated water, starting with 2017 five out of ten put in the water shopping basket.
The mineral water market in Romania is currently worth one billion euros, while worldwide business in this industry will grow to 174 billion euros in the next three years, Jean Valvis recently said, President Valvis Holding, in a specialized conference.
“The mineral water market in Romania is currently worth one billion euros. All the producers present on the market here have the capacity to double this amount, in the coming years. The European average consumption is 150 liters per year, and in Romania is 70 liters per year / capita In Italy, the average per capita is 210-200 liters of water, Romanians drink 7.8 billion liters of water per year, compared to Germany where they drink annually 14.7 billion liters – The global market for mineral water will grow, in the next three years, by 28 billion euros, to 174 billion euros. The investments will continue in this sector, because we cannot stay at one consumption of 70 liters per capita. It is clear that there is a future of this industry from the point of view of domestic consumption. Our message is that this sector, besides other performance, such as wine, tourism, IT, etc., is a world champion in a tangible, objective way, sustainable, protected and natural We have much better and cleaner water than others with their salt water. And Aquacarpatica, and Borsec, and Dorna are better than Pellegrino, Gerolsteiner and other brands. We are not known, because we are introverted, “said Valvis.
In his opinion, the sector deserves to receive state aid. “Romania is the motherland of mineral waters and the sector deserves to turn to the Parliament, the Government, the Competition Council to receive state aid, somewhere at 20%, and the rest to give it to the private sector,” he said.
By Edwig Ban