Initiative, the best global media agency, according to Ad Age and Adweek

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Alexandra Olteanu, Managing Director, Initiative Romania

By RBJ
The global network Initiative leads in the media agency rankings by Ad Age and Adweek, leading publications for the global marketing industry.
The media agency was named Global Media Agency of the Year by Adweek, due to outstanding results in the areas of retention and new client wins. This honor is complemented by the appointment of the media agency in the 2023 A-List as Media Agency of the Year by Ad Age.
“We are proud to be part of the international Initiative Worldwide network and to have been able to contribute to these unique awards through our local success. In 2022 we enjoyed a full year, with new client wins, the strengthening of long-standing partnerships and significant growth in business, factors that have earned the agency appreciation locally. We aim to remain the best media partner in Romania and make the most of our global know-how to provide innovative and effective solutions to our partners”, said Alexandra Olteanu, Managing Director, Initiative Romania.
The network’s two awards come as a result of winning and retaining major global clients in 2022, such as Nike and Amazon, some of the world’s most relevant brands, for whom performance underpins every campaign.

Initiative is one of the largest independent media networks in the world, providing specialized planning and buying media services, strategy, media consulting and new media.
Initiative is a member of the Interpublic Group of Companies and is affiliated with the International Initiative Worldwide network. In Romania, Initiative is a member of the group of companies that also includes the MullenLowe, Golin and Medic One agencies.

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