Indicathor ESG – the first AI-based platform in Romania that automates sustainability reports for companies

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Entrepreneurs Sandu and Sergiu Băbășan

Bucharest, April 9, 2024RBJ – Entrepreneurs Sandu and Sergiu Băbășan invest in a new technology project – Indicathor ESG, the first platform in Romania based on AI, which automates the collection of data and the generation of sustainability reports, thus facilitating companies’ compliance with ESG standards (Environmental, Social, Governance) and the implementation of sustainability strategies.

The launch takes place in the context where the European legislation on sustainability reporting is becoming more and more stringent and marks a crucial step towards a more sustainable future for the Romanian business environment, offering a holistic approach to the management of data relevant to sustainability.

Currently, only a marginal number of companies in Romania allocate significant resources to sustainability. However, recent changes in European legislation indicate a trend of accelerated growth in interest in this area, with forecasts indicating an extension of mandatory reporting to all companies with over 50 employees in the next two years.

Indicathor ESG is aimed at ESG consulting companies, experts in the development of sustainability reports and strategies, as well as companies aiming to develop their own strategy in this area. Targeted strategic partners include renowned entities from the banking sector, Big 4 companies, insurance and sustainability specialists.

“Through Indicathor ESG, we aim to revolutionize the way companies approach sustainability: we transform the complexity of data and regulations into simplified and accessible solutions, thus ensuring an efficient and responsible transition to a sustainable future. It is a fusion of our technological and ESG expertise, built to empower organizations to take important steps towards social and environmental responsibility,” says Sandu Băbășan, serial investor and entrepreneur.

Indicathor ESG distinguishes itself in the market by the high speed of data collection, structured according to the most popular ESG standards, by using artificial intelligence to validate and generate sustainability reports. These features ensure accuracy, traceability, predictability and measurable quality of reported sustainability actions, providing a significant competitive advantage for its users.

At the heart of Indicathor ESG is the combined expertise of a team of 8 technology specialists and ESG experts. Since the beginning of its development 12 months ago, the platform has been designed to meet the complex needs of the rapidly growing ESG market.

“Our solution encompasses both ESG knowledge, having partnerships with experts alongside whom we develop the platform, as well as technical expertise – things that lead to an integrated solution, capable of becoming a companion for our clients, interested in a sustainable future,” he says Sergiu Băbășan, serial investor and entrepreneur, noting that, currently, the size of the ESG market is similar to the size of the eCommerce market in 2007, and the investment in the development of this platform takes place following the careful analysis of the need in the ESG market for a technological solution state-of-the-art that can automate this segment.

The business model of the Indicathor ESG solution is structured in two main directions: SaaS (Software as a Service) for end customers and White Labeling for strategic partners.
This model allows companies to access the platform under their own brand, providing significant flexibility in addressing the specific needs of their customers, such as banks, for example, interested in offering the platform to customers eligible for green credits. And this strategic approach underlines the importance of collecting ESG data for sustainability reporting and helps to improve the carbon footprint, for example, which, in the case of a bank, is generated by 95% of credit customers.

By the end of the year, the platform’s developers aim to conclude a partnership with at least one large player in the market, prepare the technology for internationalization and contract the first dozen companies that need Indicathor ESG.

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