De’Longhi has developed in Romania the largest factory in the world of the Italian group

By Emea Riga
The De’Longhi Romania espresso producer hires another 220 people at the Romanian factory, Massimo Paronitti, Operations Director for Europe, told a press conference at the headquarters of the Cluj County Factory.
“The biggest challenge for us this year is to introduce something new to us, flexibility on the market. Markets are becoming increasingly demanding and it is very difficult to predict what we will produce and what we will sell. flexible, “said Massimo Paronitti.
The company has planned investments of 9 million euros this year in automation and new equipment for new production lines.
De’Longhi Romania, part of the De’Longhi Group, owner of the Kenwood, Braun and De’Longhi brands, grew by about 30% from 2017, reaching a turnover of 1.22 billion lei, according to the data presented on Tuesday, in a press conference in Cluj.
The company operates one of the largest factories in the group to Jucu, Cluj County, on the 65,000 sqm platform it took over in February 2012, where it annually produces over 4.4 million units.
At the Jucu plant, the company produces fully automated De’Longhi branding machines, Braun mixers and mixers, as well as capsule espresso machines for one of its partner companies.
“In a year, we produce over 1.4 million fully automated espresso machines, 2.3 million small appliances for food preparation, and 700,000 capsule espresso machines,” says Massimo Paronitti.
De’Longhi Group also opened a commercial office in Romania last year.
Most of the local production is exported to countries such as the UK, France, Germany, Australia etc.
In addition to having one of the biggest factories in the group and the largest number of employees in Europe, Romania has a great potential to become a very important market for us in terms of sales. Our goal is to increase our market share significantly on a local level, on all brands, and we are very confident, because we have some of the best products in each category, “adds Peter Ferluga, commercial director of De ‘Longhi Romania.
The company has also witnessed a significant evolution in staff numbers, with the team rising by more than 570 new people last year and reaching a total of 2,400 employees in 2018.
The company has made significant investments in Romania, over 120 million in six years.