Chinese giant Haier to open a refrigerator factory in Romania

By Emea Riga
Haier Tech Romania, part of Haier Group, announces that the works for the first Haier refrigerator production unit in Europe are being carried out according to the schedule, production will start at the end of spring 2021, according to a press release of the company
“This large-scale investment project exceeds 70 million euros. The plant will have 63,000 square meters spread over an area of 130,000 square meters, located in the Allianso Industrial Park in Ariceştii Rahtivani, near Ploieşti,” it is said in the press release.
According to the quoted source, the new factory will employ almost 800 people (at maximum capacity) for an estimated production of 600,000 units after 2022. At the same time, the design of the factory, which is based on a modular approach, will allow an expansion of up to 1 million units of maximum production capacity.
“This new unit will produce the best in the class, both built – in and standard refrigerators, designed with a focus on connectivity and food storage, for Haier Europa ‘s 3 European brands – Candy, Hoover and Haier. from Romania will be a high class factory, equipped with premium production processes, due to the advanced research, development and production capacities of Haier Romania “, it is also said in the press release.
The plant will serve the European market and European consumers due to its proximity, technology and efficiency and will be a strategic pillar in the company’s aspirations to consolidate its leading position in the global refrigeration segment and in fulfilling Haier Europe’s vision to become the first consumer choice. European Association for Smart Housing.
Haier Europe is part of Haier Smart Home, the number one in the global home appliance and in Fortune Global 500. With operating revenues of 25 billion euros in 2019, the company’s global sales network covers over 160 countries.